Organizations that understand the strategic value of data and the need for change must also understand the importance of developing a data management culture to facilitate the change. Despite the fact that it includes both, this is distinct from and more systemic than either a data strategy or a data culture.

It is enterprise-wide, recognizing that data cannot be stored exclusively in the IT domain and must be integrated across the company. It acknowledges the industry’s value of good data governance. It understands the different types of data and how to make them more useful.